Why Quizzes Are One of The Best Lead Magnets For Your Business with Catharine O’Leary

Are you needing a fun and engaging way to bring more traffic and grow your audience for your business? In today's flight of Coach's Copilot, our host Nicole Bandes is joined by Catharine O'Leary, the creator of SMART Quiz Solutions. Fasten your seat belts, sit back and relax as Nicole and Catharine debunk some myths and share some tips to generating quizzes as lead magnets for your business. You'll definitely want the First Class ticket for this flight!

Key Takeaways from this Episode:

  • How to fit this fun option in to attract more business.
  • The hidden advantages to incorporating quizzes to gain business traffic.
  • Some tips and myths on creating a quiz that will last.

About Our Flight Crew:

Catharine O'Leary has spent her entire 25 year career crafting market research and consumer insights for Fortune 100 companies across the globe. Starting with an economics degree (well 2 actually) she applies micro-economic theory to survey and quiz design to come up with consumer insights businesses use to develop new products, increase usage and awareness, understand underlying consumer needs, and most powerful of all, segmentation studies that put the power of personalization into corporate marketing and sales hands.

Now Catharine has turned her sites to online businesses to help them level up and exponentially grow subscriber lists and engage clients to be life long customers and raving fans. As a fellow entrepreneur Catharine knows how hard it is to grab the attention of the ideal customer, engage and get to know them as people should, so they become raving fans.

Connect with Catharine O'Leary




In Flight Snacks:

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