Small Business Month: Small Changes for BIG Impacts – How to Effectively Apply the 10-80-10 Principle to Narrow Down Your Targeted Audience with Sunjay Nath

Have you noticed a decline in your audience and are starting to feel concerned? The month of May is Small Business Month! We will be covering some small tips that will make a BIG impact in your small business over the entire month. In today's episode of Coach's Copilot, our host Nicole Bandes is joined in flight by Sunjay Nath, Professional Corporate and Empowerment Speaker. Sunjay travels nationally, showing individuals and businesses ways in which they can improve their performance by shifting their mindset in how they approach business decisions. Ready for some actionable tips on staying in your zone of genius to ward away the concerns? Get your ticket, fasten those seatbelts, sit back, and relax as Nicole and Sunjay discuss how to stair-step your way to higher business results by focusing on strength-based leadership and creating a plan to narrow down your targeted audience.

Key Takeaways from this Episode:

  • Who is Sunjay Nath?
  • How to identify the audience who can’t be persuaded; the "Don’t confuse me with facts, my mind is made up" type of audience, and how to deal with them.
  • How to implement the 10-80-10 principle in your business.

About Our Flight Crew:

Sunjay was a founding Vice President of an e-learning company based in Toronto that has gone on to become a multimillion-dollar company. He started an international speaking business when he was 19. Sunjay travels globally, sharing insights on leadership and performance. He is best known for his trademark, "The 10-80-10 Principle," which is a framework that helps individuals and teams improve performance. This methodology combines best practices with small wins to help people empower themselves.

The framework is the synthesis of years of studying many different business models and philosophies and then distilling them into a very simple and easy-to-apply the framework. Some of the concepts it compasses include The Pareto Principle (The 80/20 Rule), The Gallop Research that was used in the writing of "Now Discover Your Strengths," Sir Isaac Newton’s Laws of Motion, and Jack Welch’s concept, Differentiation.

Connect with Sunjay Nath




In-Flight Snacks:

Still have questions about this topic?

Join us in our free private group - Coach's Copilot Hanger - to dive deeper into the topics we share on every episode.

Would you like to be a guest?

We are looking for guests for our shows. If you would like to be coached in a hot seat or have a topic you think would benefit our audience, apply to be on the show here.

And, if you like what you heard, be sure to Subscribe!

Coach's Copilot: Your Online Business Manager Podcast
Coach's Copilot: Your Online Business Manager Podcast
Virtual A Team

Are you struggling to build a successful coaching business without burning the candle at both ends? Do you wish you had a copilot or business manager that could help you handle the details so you could focus on the things that only you can do? On this show, Nicole Bandes and her team of experts will serve as your coaching copilots. We will share tips, tricks, and strategies that focus on marketing, outsourcing, productivity, and more! Whether your goal is to grow your business, have a business that’s built around your life, or both; Coach’s Copilot: Your Online Business Manager Podcast will help you manage the details to make it happen.

The Ultimate Guide to Delegating