So you've started your podcast - but all you're getting is crickets. Are you marketing your show effectively? In today's episode of Coach's Copilot, our host Nicole Bandes is joined in flight by Matthew Millstein, the Founder and CEO of Old Soul, a marketing and media agency specializing in podcast production. Is it considered meta to talk about podcasting on a podcast? Oh well, we're going to do it anyway, because it is a great tactic to add to your business. If you're looking for a solid marketing strategy for your podcast - get your ticket, fasten those seatbelts, sit back, and relax as Nicole and Matthew cover how a podcast could help skyrocket your business.
Key Takeaways from this Episode:
- Is there such thing as too much content?
- Extending the shelf life of your podcasts.
- Emails and websites - how this can help drive traffic to your show.
About Our Flight Crew:
Matthew Millstein is the Founder & CEO of Old Soul. Old Soul is a marketing & media agency that specializes in podcast production for B2B service providers. Matthew has led the agency to produce over 200 podcast episodes, and travel over 12,000 miles to film. Matthew has also received his Masters of Strategic Communication & Leadership from Belmont University. Outside of Old Soul, Matthew enjoys playing the drums (his first love). He also enjoys volunteering at his local church. Connect with Matthew on LinkedIn.Connect with Matthew Millstein
In-Flight Snacks:
- Podmatch
- Matthew's 6 Steps to Start a Podcast
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