Every piece of content you create takes time, effort, and sometimes money. 

First, we need to come up with a great idea, write/record/film the idea, edit, publish and promote it.

This goes on and on with content we create and honestly, could get resource-consuming and tiring. But do you know with a little strategy and effort, we can get the most out of every piece of content we create?

How do you get the most out of the content you create? Repurposing.

Repurposing our content can stretch our yield. It’s a work smart, not hard formula. All we need to do is repurpose the content we’ve already created so that it will extend our reach and audience.

This can be done by ensuring every one of our content pieces can be reused across different channels, platforms, formats, and campaigns.

But, before you repurpose content, it has to be great. Let’s start by talking about strategies to make great content.

Ways to Make Great Content

1. Idea Concept

Thinking of an idea is one of the most important parts of the content you create, it is also the first thing.  Let's think up original and intriguing topics that will resonate with our audience. 

Not only that, no one wants to read content they aren’t benefiting from. Therefore, you will want to start with a topic that will be of value to your audience.

Already, we know what our platform is about and who our audiences are and their interests. Therefore, before creating content, it is important to ask yourself questions like, what value will my audience get from this? What does my audience need? What problem can my content solve for them?

Asking questions like these will give you ideas you can work on. And not just any idea, original ideas with the aim of creating content of value, content that converts.

2. Research

The accuracy of our content matters a lot. Imagine the impression you make if a reader finds out there's some kind of inaccuracy in the information you present.

So, once we get the idea for our contents, let's research before working on it. See what other people have done on that topic and add that to the information we already have.

3. Focus On Your Headlines

Many times, people lose their potential audience, because their titles aren’t catching enough. In fact, more people read the headline than the content itself. No, that isn’t such a bad thing. It just means our headlines are as important as the article.

Our headlines will determine how likely the audience will click on the post.  Thus, we should think up catchy and intriguing titles for our posts before publishing them. Also, this guide by Neil Patel on how to create intriguing headlines is very helpful.

4. Engage

Engaging and thought-provoking content will better than content that is dull or repetitive. If you make everything you say or write important, the audience will likely hang onto your every word.

When writing content, consider these points:

• Have a conversational tone, tell stories -- storytelling is an engaging tool.
• Write content that sparks people so they want to leave comments and opinions.
• Leave questions on your posts to generate reactions, answers or make people reflect on how your content has helped them.

Another way to engage readers is by writing short and pointed content. Leave out unnecessary details. Help the readers know how you can help them immediately upon reading the introduction.

5. Share and Distribute

Creating content is king, but sharing and distributing is very important. How else will people see the king if they don’t even know of its existence?

Without proper sharing and distribution, your content may not get the result and reach they deserve.

We should work on this by strategizing our sharing efforts. If we have different platforms for our content, we shouldn't focus on just promoting one platform.

For example, if you have a YouTube channel and a blog, promote both. Promote your blog on YouTube and vice versa. Promote all content on all platforms you have.

Download our Ultimate Guide to Delegating Here for More Tips & Tools on How to Delegate as a Solopreneur

Repurposing Your Content

Repurposing is a very effective way to turn the content you create into something new and unique. This means your old content can be altered and recreated into other pieces of content. It’s like recycling of content.

In return, each piece of content gets more audience and appears on new platforms, while saving time and resources. Below, we will discuss a few things to know about repurposing.

How to Repurpose Your Content

There are multiple platforms for content creation and the beauty of creating content is that we don’t have to stick to one way. Perhaps, you always write your content, you can make that same written content into a video, a slide share, an eBook, an infographic, etc.

The point is, our content doesn’t have to be in one format and platform. We can make use of different formats and platforms. Subsequently, every content can be repurposed to fit every platform.

So once we have an idea for a new post, we should plan how to distribute it on different channels. It doesn’t even have to be a new post; it could be an old one. 

What Contents Should I Repurpose?

As said earlier, we don’t have to come up with new ideas. Old publications are good to go too. We can look for those content that got a wider engagement on any of our platforms.

If it’s on social media, we should check likes and comments. If it’s on a blog, the insights, and analytics. For podcasts and videos; the number of views, for emails newsletters; the number of click rates and so on.

After identifying the content that got the most engagement, we can now start repurposing all that content you create. For example, a twitter post that got a lot of engagement can be posted on your Instagram feed.

A blog post can be turned into a podcast and/or video. Videos aren't even hard to create and they get a lot more engagement. 

Check out this detailed post on how to create DIY videos.

Meanwhile, repurposing shouldn't be exclusive to posts that got high engagement alone. We can also go for;

1. Evergreen contents:

Contents that will continue to provide valuable information and long-lasting value.

2. Long Content

We can dissect long content to a chunk of smaller posts and information.

3. Shallow Content

Contents that were not fully developed or created for small-content platforms can be developed into a new stronger piece.

How to Repurpose Your Content Across Multiple Platforms

Below are some ways to repurpose our content into different platforms and formats;

1. Convert Your Blog Posts into Guides

Old blog posts don’t have to stay old, the knowledge can still be shared and made useful for the audience. We can put together some of our old blog posts after identifying those you want to repurpose.

With this, we can, for example, create a guide by collating information on a particular topic from our blogs.

For instance, if you’ve written several articles on SEO, you can amass all the contents you’ve done on it. Make them into a neat, easy-to-follow guide, re-edit it and start sharing and redistributing.

It could be an e-book or a new blog post with hyperlinks to the original content or more.

2. Chop up Longer Blog Posts

We can promote a new content piece, or extend the visibility of an older one by chopping them into smaller bits. And then share the bits across different channels.

A very long post can be made into smaller variations and shared on small-content platforms like Instagram, Facebook, Twitter or other sites like Quora, LinkedIn, SlideShare, etc.

3. Turn Your (Old) Posts into Podcasts

Podcasts are really good and flexible. Contrary to popular opinion, many people listen to podcasts.

The beauty of podcasts is its flexibility and convenience. People can listen while doing laundry, while driving -- they basically choose the time they want to listen, unlike a radio program.

Using this, we can turn some old posts or new ones into podcasts. You can create a podcast channel if you don’t have one already.

Remember, the point is to have more visibility and reach with our contents. Having multiple platforms for our contents is the ideal way to achieve that.

Therefore, we should have podcast channels for our blog posts. Captivate the audience with our content and make something worthwhile. Something that attracts them so they keep coming back.

Also, we could transcribe a podcast to a blog post and/or a video. This is done so that one content in the form of a podcast can be on iTunes, a video of the same content on YouTube and a blog post on our sites.

4. Create a Slide of your post and Upload to SlideShare

We can also turn your content into slides and upload them to sites like SlideShare. To encourage engagement, we should make beautifully designed slides that can easily impress readers.

5. Build Custom Infographics

Infographic is about turning facts, statistics into a visual representation. Also, infographics get more engagement and are the most shared type of content. Pictures get more attention and that’s the concept behind infographics.

Such infographics can then be shared across different platforms, used on slideshows, or added to an email newsletter to engage readers.

A good infographic should show relevant information, be well crafted, catchy and good looking.

Meanwhile, infographics are not that difficult to create. There are templates and tools one can easily use to start one. For example, with Canva, we can create an amazing infographic in a few minutes. This post will show you how.

6. Find Your Strongest Introductions

The snippets of our contents matter too. We can repurpose a previously published content by rewriting a post introduction and sharing across different platforms.

For example, if you are posting a link of your content on social media, you can add an irresistible introduction that makes people want to view the rest of the content.

Identify the top introductions and repurpose them across different platforms: in an email newsletter, a YouTube video/ podcast description or social media posts.

7. Write Guest Post on Topics Related to Your Expertise

We don’t have to be confined to our platforms only, we can widen our reach on others’ platforms too. If we’re good at a particular niche or topic, we can guest post for other content creators who may have a different audience from us. Guest posts will introduce us to their audience.

There are different websites that accept guest posting, Writing Cooperative did a list of 54  sites that accept guest posts.

8. Share The Best of Your Content Through a Newsletter

Newsletters are still as good as they were in the past. Apart from creating content, we need to curate an email list of our audience too.

This can be done by platforms like Active Campaign that allow people to sign up with their emails. Read more about how to get the most out of your email list in our article.

Once we have an email list, we can now work towards using the content we create in other areas as content for our email newsletters.

Newsletters don’t have to be an everyday thing, it could be a once in a week, month, 2 months thing. Next, share the best content in your email newsletters.

9. Pull out Quotes and Paragraphs as Micro Contents

More than videos and blog posts, the internet loves quotes. We should pull out awesome and unique quotes out of original content. Then promote these quotes across different platforms where they can reach our target audiences.

10. Don’t Sleep On the Power of Social Media

As said earlier, distribution and sharing are key to getting your post to a wider audience. If you haven’t been using social media, you should start now and use it effectively. Social media help us promote our brands, get a wider reach and makes it easy to engage with potential audiences.

We can post our content or snippets or links on our social media sites. It could be infographics from a blog post followed with a short introduction, or it could be a short video, a snippet of a podcast.

Social media should be a must for all content creators. Also, it's the number one way to drive traffic to our published contents and make people keep up with your new contents. This detailed blog post explained how to track our social media results.

In Conclusion:

There are different ways to get the most out of the content you create. It all starts with thinking of awesome ideas, sharing and comes down to repurposing.

Why create new contents every time when we can repurpose the existing contents and redistribute them across different platforms?

We can start repurposing content by;

• Creating a list of content that can be repurposed
• Transcribing posts into different formats. For example, from video to audio, from written to audio, etc.
• Using social media efficiently. Creating infographics and use them to get more engagement
• Guest posting for other platforms
• Using strong introductions and pull out quotes to make your contents promotable

It's best to implement these strategies for effective mastery of how we can repurpose our content. This way, we will get the most out of every piece we create without getting exhausted or working too hard.