We are looking forward to having you as a guest on our podcast. In order to make your experience as enjoyable as possible and to ensure the highest possible quality, we have outlined the following guidelines for you.

Preflight Check

• About You: If you have not already done so, please be sure to send us your bio, headshot and social media links. If you have any key questions you would like to be asked when we record your episode, please be sure to send those to us in advance.

• Equipment: Not all recording equipment is created equal. While we don't expect you to come with the most expensive equipment available (we don't even have that), we do ask that you have something separate from your computer or camera speakers and microphone. And please do not use your cell phone for the Zoom call.

• Apps/Programs: We will be using Zoom to record your episode. Please ensure you have this downloaded and ready to go when we begin. However, we are not using the video portion of the recording (and may even turn off video for quality) so feel free to rock the messy bun and yoga pants or 35 year old concert t shirt (Go 80's)!

• Internet: Because we are using Zoom for the recordings and this happens over the internet, it is important that you are connected to a high speed connection and not wifi.

• Environment: The local coffee shop is a great place to meet and network but it's not so good for recording podcasts. And neither is a noisy home office. Please be sure you are set up in a quiet environment. Try to avoid extraneous noises such as busy restaurants, barking dogs, or noisy children. And remember to silence your phone before we begin.

• Reboot: We always recommend rebooting your computer about 15 minutes before our call. This will help to improve performance and reduce internet usage. Don't open any unnecessary apps or programs until after the recording ends.

• Key Questions: While Nicole will guide the conversation based on your area of expertise, there some key questions she asks all of her guests.
  • Who the heck are you? This is the part where you share a little bit of who you are and what you do. Don't worry, we'll dig in deeper so this doesn't need to be the 5 minute intro, a few sentences will do.
  • What do you do?
  • How did you get started in that?
  • What is your magic super power (related to your business, of course)?
  • What has been one of your biggest business challenges?
  • How did you overcome that?
  • How do you define success? This question is meant to illustrate that there are more than one way to consider ourselves successful.
  • What was (or will be) the first thing you outsource in your business?
  • If you could take a 4 week vacation, what would you do or where would you go?
  • Where is one place the listeners can connect and learn more about you? We recommend you only share one location. All your links will be shared in the show notes.
  • What will the listeners learn about you when they visit your social media sites? A fun way to give the listeners a reason to connect with you.

In Flight Tips

Not everyone is a regular podcast guest so we've put together a few tips to keep in mind while we record your episode:

• Timing: Our episodes run between 15 and 20 minutes in length. We don't want to fill time for the sake of filling time and also don't want to cut off a great conversation before it reaches it's peak. So we won't specifically be running a timer. We'll just wrap up at a natural point.

• Sound: Depending on the type of mic you are using, many microphones pick up a lot of excess sound. Be sure to mute yourself if there will be extra noise.

• Conversations: The best podcast episodes are a back and forth conversation. This is your episode so feel free to expand on any points but remember to interact with your host.

• Avoid: We generally try to avoid conversation around religion, politics and other controversial topics. We could go down a rabbit hole if we brought those up!

• FUN! Another thing great podcast episodes have in common is the ability to entertain the listeners. Let's remember to have fun while we chat.

Coming in for a Landing

One of the reasons you want to be a guest on a podcast is to help reach new prospects while helping current prospects get to know you better. In order to do that, you'll want to share your episode with your audience.

Before your show airs, we will send out an email with some information about when it will go live and how you can promote it.

We will include some copy you can use or feel free to create your own.

Once the episode is live, we will tag you on social media.

We encourage you to share your episode in your newsletter and via all of your social circles to get the most bang for your time.

If you have any questions, please reach out to our production team.