Key Takeaways from this Episode:
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How proper positioning makes your competition irrelevant
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Branding vs. positioning
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You cannot reach everyone, nor should you try.
About Our Guest:
Patty Dominguez, founder of Positioning to Profit, is a best-selling author, and positioning marketing expert. Her work has been featured on Smart Business, Investor’s Business Daily, NY Daily News, and American Express Open Forum to name a few. Prior to 2013, she worked in Fortune 50 and management consulting, as head of Global Agency Strategy. She now helps entrepreneurs and small business owners claim their “Category of One” status based on their unique abilities.Connect with Patty
Links & Resources Mentioned in this Episode:
Inflight tip: Loom and Evernote
The Outsourcing Calculator - Discover not just how much you can afford to pay but how much your time is actually worth.
Patty's Freebie: Positioning to Profit Quotient Report
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