The Art of The Logo: How to Work with Graphic Designers

How do you communicate your vision to your graphic designer? Buckle-in and set your seat to its upright position. It’s time to check your bags and join Coach’s Copilot host Nicole Bandes and graphic designer and coach extraordinaire Holly Herlocker of Holly Herlocker Coaching on a journey into the clouds. You can’t afford to drop the ball when it comes to your logo and business design, and after taking this flight, you’ll never have to!

Key Takeaways from this Episode:

  • How to begin a conversation with a new graphic designer
  • Fast, cheap, and good do not work well together
  • The art of the logo - tangible assets based on intangible concepts
  • Trust the designer’s suggestion and be vulnerable
  • Revise, revise, revise

About Our Guest:

I am a coach to creative professionals who feel stuck creatively, professionally or personally. I help them get out of their funk to gain momentum and true lasting self confidence. I’ve worked as a graphic designer for almost 10 years, freelancing for 5. Thought work and Coaching have helped me in many areas of life, health, marriage, relationships, business and work. The 1:1 work I do with clients is focused finding and shifting negative thinking.

Connect with Holly





Links & Resources Mentioned in this Episode:

In-flight tip: Loom

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