Take a Lesson from Big Business to Build Your Coaching Business

Nicole Bandes — Sun, 20 Jun 2021 19:00:37 +0000

What is your current marketing position? In today's flight of Coach's Copilot Nicole Bandes and Patty Dominguez empower coaches to position themselves in their marketing strategy. Patty covers her positioning to profit steps to provide you with the next steps in your positioning journey.

Key Takeaways from this Episode:

How proper positioning makes your competition irrelevant
Branding vs. positioning
You cannot reach everyone, nor should you try.

About Our Guest:

Patty Dominguez, founder of Positioning to Profit, is a best-selling author, and positioning marketing expert. Her work has been featured on Smart Business, Investor’s Business Daily, NY Daily News, and American Express Open Forum to name a few. Prior to 2013, she worked in Fortune 50 and management consulting, as head of Global Agency Strategy. She now helps entrepreneurs and small business owners claim their “Category of One” status based on their unique abilities.

Connect with Patty

Links & Resources Mentioned in this Episode:

Inflight tip: Loom and Evernote

The Outsourcing Calculator - Discover not just how much you can afford to pay but how much your time is actually worth.

Patty's Freebie: Positioning to Profit Quotient Report

Still have questions about this topic?

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